"In a world when mass produced sanitaryware can be machine-made in no time at all, it still takes us many days to hand craft each individual piece as we combine the latest production technology with skills passed down through generations of potters.

During the process every piece is minutely inspected and many are rejected, because only a flawless product is worthy of bearing the Imperial name. Whether you choose a traditional or a contemporary design our tireless attention to detail is the same, from the careful placing within the kiln to ensure a perfect firing to the multiple layers of gleaming glaze lovingly applied by a specialist glazer.

Our insistence on pure traditional values is a rare thing in this day and age: which is what makes Imperial bathrooms such a rare and unique pleasure to own."*

*Imperial bathrooms quote